064 Willy Iffland - content creator

Willy is one of Germany's “sneaker influencers.” Willy started with a blog around 2010, in addition to his training as a “cookie baker”. With this, he has experienced blogs, Instagram and YouTube right from the start. Today, he has collaborations with well-known companies such as Samsung and Opel.

We talk to Willy about his interesting story, in which he witnessed the many trends, saw a lot of people come and go and still remained relevant after all this time. He also talks about what the future of Instagram could look like and why he won't be sharing pictures of sneakers in 50 years.

Willy on Instagram: https://www.instagram.com/willy/?hl=de

Willy's “Dressed like Machines” blog: https://drlima.net/

‍