095 Ronja Prinz - Founder Studio 11:40

In this episode, we welcome Ronja Prinz, founder and EP of Studio 11:40 (elevenforty). We talk about her journey from an actress at “Schloss Einstein” to the founder of a film production company. She also gives us her assessment of the future of the advertising industry and gives women from industry important tips.

Why is a “female-focused” production company needed?

Women and diverse people are not only underrepresented, but are also affected by a “gender pay gap.” This is even higher than in other industries. With Studio 11:40, Ronja is trying to provide these groups with a platform and a safe home.

Will there still be commercials in the future?

In the age of TikTok and upside short videos, many production companies face a huge hurdle: Who is still allocating large budgets for expensive advertising? Ronja tells us about her experiences and we discuss how we are adapting to the transformation.

About Girls in Film

In order to connect with other women from the industry, Ronja founded the WhatsApp group “Girls in Film.” The initial 20 members have now become over 700 girls. Here, each other is helped and tips are given.

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